Mobile connect with your brand on the go through

Mobile has been a hot topic for a while now. We know it’s not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts.Choosing between a mobile website or a mobile app is more a business call than moving into the technical capacities of what each platform has to offer. The ground is that the similar set of clients that access your business by a desktop could probably connect with your brand on the go through their smartphones.For companies, apps are an additional medium to reach out to clients, just like a website or an advertisement. There is no discussion about one vs. another. The truth is, you need both, to get to your clients who are browsing on their desktops or on the go. The app can engage them so they keep coming back to your brand for more.A mobile-friendly site is primary and it’s an excellent start, but simply having a responsive site is not a full mobile strategy. Overwhelmingly users wish the experience of a native mobile app to a mobile website.There could be cases, though, where you may want to build one platform first, rather of both at the same time.1. Building a platform first product:If you have a non-tech business delivered through technology (like Airbnb and Uber), it could be a difficult decision either to proceed for a website or an app first. The solution may lie in your recognition of your target audience.How best do you believe you can reach out to them? How are they currently executing the tasks that you want to simplify? Solutions to this will help you decide either your product merits a web-first or a mobile-first strategy.Unless, of course, you’re developing a productivity or utility tool that is of an on-the-go type, such as to-do list app, or in cases where you do not need Internet connectivity for the app to run. Even if you were to develop for one platform first, you just cannot neglect the other. The other platform becomes your value add. A good example is Instagram, which was a mobile-first product that built its responsive web interface at a next step.2. Experimenting with an idea across mobile platforms:There’s iOS and then there’s Android. When you’re not certain which mobile platform you require to develop for first (because building for both at the same time is more expensive and makes the iterative process tedious), a responsive website come to the rescue.A responsive website allows both iOS and Android and any other mobile OS users to interact with your brand with a related experience. You build only once and get your desktop and all mobile platforms covered. This helps you in verifying your source of traffic. You should build your product with analytics integrated at this stage to get a sense of the traffic flowing from different devices. Once you realize which devices your customers are using the most to access your responsive website, you can then build a customized native app solution for them.3. A Brand Showcase:A website makes more sense for information dissemination, which taught the clients about the brand and its offerings. A responsive website helps kill two birds with the same stone. You get the notice of the desktop surfer as well as those who are researching or browsing about on the go. While you will build a responsive website, which is the natural choice to acquaint your target audience with your brand, you can further engage your proposed and existing customers through a mobile app.You could build an app that improves your brand value, such as what Coca-Cola did with its fun iOS app. There are also apps such as those by airlines or banks that let you do many tasks promptly and on the go.Wrapping Up:To sum up, let’s highlight a few main features of responsive websites and mobile apps:Responsively-designed websites are a good first step, they:Ensure a good experience when browsing on small devices.However, they present the whole website, with the same generalcontent and organization accessed from a desktop device – and the same number of taps to find it.Additionally, even responsive websites can’t optimize data to quickly display in the way that apps can, resulting in poor mobile performance. On the other hand, A native app is a key to a complete mobile strategy, it shortens the distance to the goal.Native apps offer an actionable, glanceable, highlycurated experience.Curated content and features ensure the user’s specificpurpose can be quickly and easily accomplished.Deep-linking capabilities allow the user to move overthe app with only a few taps, quickly accessing only themost important information. Plus certain features are only possible with a native app,not a responsive website.Push Notifications and Banner Messages provide an immediateavenue to communicate with users and can deep-link to other pages within the app.GPS technology allows mapping features to provide directions and help users navigate.Access to the in-phone camera opens up numerous engagementpossibilities.There isn’t really a debate between a responsive website and a native mobile app. When you’re building a website, it has to be mobile or tablet enabled (responsive). If you don’t have a mobile app already, you’re missing out on a huge potential audience.