As a newborn in the hospital stereotype in gender roles begins. The color of the blanket depending on the sex of the child they’ll wrapped the baby in pink for female or blue for boy. As a child we are taught that our gender will determine many different of behaviours and how society expected to act. If you’re a boy you’re taught to be strong and fearless. For example when being hurt society expects boys not to not cry. Boys are also taught not to show emotions in anyway or form and to not show anyone how they feel or to not give the correct answer if asked how they feel. Boys are taught to be brave, and since this is how boys are expected to act, then this is the only way boys should act. Apparently this is how boys become men. Girls on the other hand are taught many different behaviours. They are taught housekeeping and how to cooperate with and please others. Girls are also taught to be soft for example if someone is hurt they are expected to comfort them and make them feel well. Girls are also expected to be emotional because it is part of their nature. Girls are taught that these are expected from a girl and that this is the only way to act. If there is a major or large mismatch between what the person wants to do or act and what society expects, the society may not accept this person and there may be severe emotional trauma. I went to go Christmas shopping for my younger sibling at Target, when I arrived in the toy section of the store I realized that there were separate toy aisles for boys and for girls. The aisles that had girl toys had pink color schemes and the boys’ aisles had a blue color scheme. The boy and girl toy aisles were broken down into age groups. I observed a family of 4 in the toy aisles (a mother, father, boy and girl). The young girl looked 4 years old and the young boy looked around 6 years old. The little kids were walking down the aisles playing with all different kinds of toys. The color of the toys and the type of toys didn’t seem to matter to each either of them. The mother called the daughter into the next aisle over and helped her pick out a Barbie while the father helped the son pick out a toy from the boy aisle. In the girls’ toy sections there were lots of baby dolls, different kinds of pink themed tricycles and scooters, princess themed Lego castles, blushy pink dolls, Cabbage Patch babies, babies that cry and in need of diaper change, kitchen supplies, and plenty of doll strollers.The shelves in the aisles that included different types of princess dolls and toys were pink. They had a blush pink “Cook and Grow” which is a kitchen set that holds food, pots, pans, silverware, sink and stove. They also had a boy and girl water babies that you can feed and change the diaper. They had human like dolls and many of the dolls were made to have their hair styled, or their makeup played with. The Barbies had their own special section and were positioned as if they were on display. They had 15 different kinds of Barbies and only two of them were African American, and only one of them was a male (Ken). There were no Spanish, Chinese or any other race of Barbie. In the section for kids 8 years and older there were large kitchen sets that came with more pieces however they were more normal looking and less gender specific despite being in the girls section. They also had a makeover set that comes complete with nail polish, eye makeup, lipstick and all the necessary tools for a complete makeover. Majority of the girl toys were pink themed and based on household chores such as cooking and taking care of children. In the boys section they had Marvel action figures and action figures from Max Steel. They also had work benches that had tools, saws and hammers and lots of toy cars, some that a child could ride in and some that were matchbox cars. They had toy versions of a construction site including dump trucks and tractors. There were lots of different superhero toys. In the 4 to 6 year old section they had a majority of Legos. There was a Lego treehouse, fighter jets, superheroes and ninjas. They also had a grill for boys that came with hot dogs, hamburgers and cans of soda. They had mountain bikes and scooters. They had train stations that you could build and cars that you could take apart and put back together. There were also a lot of sporting toys, like baseball bats, golf clubs, footballs and in home hockey sets. I observed that mostly all the boys toys were based off of what used to be the “man’s job” in society, such as working hard, playing sports, and fixing cars; things that are considered manly. When you look online at Target’s toy website, they give you several different ways to search. You can shop by age, gender, brand of toy, or type of toy. In the “shop by gender” section, it says “Boys’ Toys” and “Girls’ Toys.” The online toy store carries the same toys are the actual store does. The online toy store gives you the option to see all the toys on one screen. Unless you specifically search for girls’ toys only or boys’ toys only, they mix the two groups toys together. It is interesting because the toy stores are not setup like this. If you click Lego on the online store it shows you boy and girl Lego toys. There is no option to select gender neutral toys. However the only gender neutral toys that are seen in both online toy sections are the toys that teach the alphabet or numeric system. In the United States it is mandatory for all children to attend elementary school, which is where children learn how to read, write and do basic math. This is why these toys are gender neutral; education is just as important for girls as it is for boys (at least until after elementary school). Children’s toy stores help socialize children into specific gender roles in such a young age because they have separate the toys into sections for girls and for boys. Just by separating these two, the children know where to begin to look; girls in the girls’ section, and boys in the boys’ section. The toys within these section gender the children with specific roles. The girls’ toys involve household duties and beauty products, while the boys’ toys express masculinity and being a figure of strong dominance. Karin Martin says that “…research suggest one way that bodies are gendered and physical differences are constructed through social institutions and their practices” (Martin 510). Toy stores are perfect examples of social institutions that socialize children into their gender roles. I wouldn’t change the way the toys are made, but I would change the placement of them. It would give children the opportunity to play with whatever they like.